Doctor of Science in Business Administration in Neuromarketing

Free

This program is designed to contribute to the professional development of students through the knowledge and recognition of contemporary strategic issues and practices, achieved through the development of knowledge of scientific research methods and their application in the business environment for senior managers and consultants with advanced critical thinking and analytical skills. Students will have an appreciation of cultural, ethical and global issues and their impact on business theory and practice, using the skills needed for effective decision-making, in complex business environments, by integrating theoretical knowledge into practical applications.

THIS PROGRAM IS OFFERED IN:
Portuguese

OBJECTIVES
The student completing the Doctor degree in Business Administration in NeuroMarketing will develop:

Knowledge of scientific and scholarly research methods and their application in the business setting for senior managers, and consultants;
Advanced critical thinking concepts and analytical skills;
An appreciation of cultural, ethical, and global issues and their impact on business theory and practices;
Skills necessary for effective decision making in complex business environments by integrating theoretical insights into practical knowledge-based applications.

ENTRANCE REQUIREMENTS:
Enrollment Application filled and signed.
Diplomas of previous studies.
Official Transcripts of previous studies.
Copy of official identification.
Debit Authorization (if desired).
A passport type photo.
Pastoral Ordination if it were the case.
Master degree in the same area or in related areas of study.

ACADEMIC CURRICULUM
Total Credits: 60

Course Features

  • Lectures 16
  • Quizzes 0
  • Duration 50 hours
  • Skill level All levels
  • Language English
  • Students 0
  • Assessments Yes
  • CORE CURRICULUM 7

    Total Credits 21

    • Lecture1.1
      AD7501 Balancing Leadership and Relationship to Maximize Results 3
    • Lecture1.2
      AD7602 Relationship Marketing 3
    • Lecture1.3
      AD7655 Sensory Marketing 3
    • Lecture1.4
      AD7678 Neuromarketing to Innovation 3
    • Lecture1.5
      AD7754 Neuronegotiation 3
    • Lecture1.6
      CH7037 Assessment for Excellence 3
    • Lecture1.7
      EC8503 Microeconomics 3
  • ELECTIVES 1

    Total Credits 9

    • Lecture2.1
      3
  • NEUROMARKETING AND RESEARCH COURSES 8

    Total Credits 30

    • Lecture3.1
      AD7338 Genetics in Neuromarketing 3
    • Lecture3.2
      AD8207 Corporate Governance 3
    • Lecture3.3
      AD8641 Business Coaching 3
    • Lecture3.4
      IN7601 Scientific Investigation: Theory 3
    • Lecture3.5
      IN7602 Scientific Investigation: Project 3
    • Lecture3.6
      IN8603 Dissertation: Research 6
    • Lecture3.7
      IN8604 Dissertation: Writing 3
    • Lecture3.8
      IN8605 Dissertation: Defense 6
Free
Need Help? Chat with us